Rexcel Corporation Slide Show

Rexcel Corporation

Donna spent her younger years after college as an Art Director for Rexcel Corporation, a four state, 400 dealer membership in Pittsburgh, Pennsylvania.

Rexcel Corporation was a plumbing and electrical wholesalers with hardware stores and related businesses as their customers. 

While there she created ad campaigns, collateral materials, television and radio commercials, sweepstakes, incentive and cooperative programs for dealers and sales staff, catalogues, and flyers.   Donna branded the company with an icon called, Big Rex, and guided the company to the highest revenue-producing sales they had ever experienced.

“Once again, the only way for you to insure success may be having the only responsible person on staff to contact the dealers: we both know who that is.”

Tim McBrayer, VP Television Marketing Associates, 875 Third Avenue, NY 1984

At that time Donna also redesigned outdated packaging for a masonry product manufacturer called, Wallfirma.